style: my new shopping obsession boohoo.com.

You might have seen on Instagram that last week I attended the pop up store opening event for Boohoo.com in New York City.

Boohoo.com pop up store in Soho NYC

I wasn’t previously familiar with Boohoo.com, but I’ve got to say that it is now my latest shopping obsession.

From their website:

Our philosophy is pretty simple: we don’t take fashion or life too seriously. Whether you like to keep one step ahead of the trends, or if subtle style is more your thing, we’re sure we’ve got something you’ll love. Combining cutting-edge design with an affordable price tag, we’ve been pushing boundaries for the past eight years to bring you all the latest looks for less.

They took the words out of my mouth! That’s basically my philosophy behind #TrendyNotSpendy, so I couldn’t have found Boohoo.com at a better time.

In short, Boohoo.com has similar prices to stores like H&M, Forever21 & Zara, but the look and quality of the clothes are on another level. I’m so glad I got to see (and try on) them for myself at the event last week.

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC || gracie gordon

Oh, and did I mention how fun the event was? They had amazing performances by Femme and Tanlines, a candy bar, great food and drinks, and other fun activations.

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC

Boohoo.com pop up store in Soho NYC || girl meets life || gracie gordon

Please note I haven’t been compensated for this post - I just love Boohoo.com! :)

FYI - they also have 20% off everything happening now if you use code SAVE20.

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Have you heard of Boohoo.com? What are your favorite online shopping resources?

Comments

  1. says

    Just checked out the website — your description was on point. The looks are a lot more upscale than TJmaxx or F21 … but those prices *swoooooooon*!

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